Category: Mobile Persuasion

How social media triggers human behavior with SES San Francisco Keynoter, BJ Fogg

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Post date December 21, 2014
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BJ Fogg, Director, Persuasive Technology Lab at Stanford University and author of the book, Mobile Persuasion, lectures at SES San Francisco 2010 on the topi…

Tags Behavior, Fogg, Francisco, human, Keynoter, Media, Social, triggers

Mobile Persuasion

Four Mobile Machines: Combining Information Design with Persuasion Design to Change Behavior

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Post date October 13, 2014
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Speaker/Performer: Aaron Marcus, Founder and President, Aaron Marcus and Associates, Inc. Sponsor: CITRIS (Center for Information Technology Research in the …

Tags Behavior, Change, Combining, Design, Four, Information, Machines, Mobile, Persuasion