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Mobile Persuasion

How social media triggers human behavior with SES San Francisco Keynoter, BJ Fogg

BJ Fogg, Director, Persuasive Technology Lab at Stanford University and author of the book, Mobile Persuasion, lectures at SES San Francisco 2010 on the topi…

Categories
Mobile Persuasion

Four Mobile Machines: Combining Information Design with Persuasion Design to Change Behavior

Speaker/Performer: Aaron Marcus, Founder and President, Aaron Marcus and Associates, Inc. Sponsor: CITRIS (Center for Information Technology Research in the …