Categories
Advertising Persuasion

The Art of Rhetoric: Persuasive Techniques in Advertising

Pathos, logos, and ethos as used in modern advertising.
Video Rating: 5 / 5

Categories
Advertising Persuasion

Psychology of Persuasion – The Elaboration Likelihood Model (Part 2) (Influence, Advertising)

Whether in advertising, in politics or in everyday conversation with acquaintances or friends: Persuasion is omnipresent. Especially in advertising persuasio…
Video Rating: 5 / 5